Website: vruniversepop.pro Last Updated: 1 January 2024 Effective Date: 1 January 2024

This Cookie Policy explains how VR Universe Pop Pty Ltd ("we", "us", "our") uses cookies and similar tracking technologies on our website vruniversepop.pro. This policy should be read alongside our Privacy Policy, which provides more detail about how we handle your personal information.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website owners.

Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). Cookies can be set by the website you are visiting ("first-party cookies") or by third-party services used by that website ("third-party cookies").

2. How We Use Cookies

We use cookies on vruniversepop.pro for the following purposes:

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as security, session management, and booking functionality. These cookies cannot be disabled without significantly affecting your experience on our site.

Examples:

  • session_id — Maintains your session state as you navigate the website
  • csrf_token — Protects against cross-site request forgery attacks
  • cookie_consent — Stores your cookie consent preferences

2.2 Performance and Analytics Cookies

These cookies collect anonymous information about how visitors use our website, such as which pages are visited most often and whether visitors receive error messages. This information helps us improve our website's performance and user experience.

Examples:

  • Google Analytics (_ga, _gid, _gat) — Tracks page views, session duration, and user behaviour. Data is anonymised and aggregated. Google Privacy Policy
  • Hotjar (_hjSession, _hjid) — Provides heatmaps and session recordings to understand user interactions

2.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your preferred venue or language) and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Examples:

  • preferred_venue — Remembers your last selected venue for faster booking
  • user_preferences — Stores your display and notification preferences

2.4 Marketing and Targeting Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Examples:

  • Facebook Pixel (_fbp) — Enables targeted advertising on Facebook and Instagram. Facebook Privacy Policy
  • Google Ads (IDE, _gcl_au) — Tracks conversions and enables remarketing through Google's advertising network. Google Privacy Policy

3. Third-Party Cookies

Some cookies on our website are placed by third parties. We use the following third-party services that may set cookies:

  • Google Analytics — Website analytics and performance measurement
  • Google Ads — Advertising and remarketing
  • Facebook Pixel — Social media advertising
  • Stripe — Secure payment processing
  • Hotjar — User experience analytics

These third parties have their own privacy and cookie policies. We encourage you to review them for more information about how they use cookies.

4. Cookie Consent

When you first visit vruniversepop.pro, you will see a cookie consent banner. By clicking "Accept All", you consent to the use of all cookies described in this policy. By clicking "Decline", only strictly necessary cookies will be used.

You can change your cookie preferences at any time by clearing your browser's cookies and revisiting our website, which will trigger the consent banner again.

5. How to Manage Cookies

You can control and manage cookies in several ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options", "Settings", or "Preferences" menu of your browser. The following links provide instructions for popular browsers:

Please note that disabling certain cookies may affect the functionality of our website and your ability to make bookings.

5.2 Opt-Out Tools

You can opt out of specific third-party cookies using the following tools:

6. Do Not Track

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no industry standard for responding to DNT signals, and our website does not currently alter its behaviour based on DNT signals. We will update this policy if this changes.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

  • Email: [email protected]
  • Phone: 1800 VR PLAY (1800 877 529)
  • Post: Privacy Officer, VR Universe Pop Pty Ltd, Level 1, 164 Bourke Street, Melbourne VIC 3000, Australia

For more information about cookies in general, visit www.allaboutcookies.org.